Return On Investment (ROI) is a key metric that measures the success of your social media marketing campaigns. It shows the relationship between the money you spend and the results you achieve.
For example, if you invest in ads to gain new followers or increase sales, ROI helps you determine how much value your investment has generated.
🔹 Investment: The total amount of money spent.
🔹 Revenue: The total earnings or value gained.
🔹 ROI Formula:
A positive ROI means your campaign is profitable, while a negative ROI shows you need to adjust your strategy. With ROI insights, you can make smarter business decisions and maximize the effectiveness of your campaigns.
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